Our Values

At The Slow Label, we are guided by our values in every decision we make. We source sustainable materials, work with ethical suppliers and advocate for a more conscious consumerism. Our aim is to slow down the fast-paced fashion industry by approaching things with an honest and improvement-oriented mindset. 

Our capsule collections consist of garments that are timeless and versatile  two key factors in making clothing more sustainable and creating long-lasting positive change.

Getting dressed is a daily ritual — buying clothes shouldn’t be. We encourage you to continuously make conscious choices and cherish what you already have. Be an editor of your own creative world and see your wardrobe as a curation of things that make up your identity.



Meet the team

Sustainable fashion activist Anna-Laura Kummer is the founder and creative director of The Slow Label. The team wouldn't be complete without Renate, our customer experience manager, and Nicole, our content and community manager. 

Keep an eye out for job opportunities by joining our newsletter or following us on social media



Sustainability is at the core of our business. It is not just a term, but rather a driving force behind what we do. From the components that make up our garments to the sustainable printing service we use to print our packaging materials — we always question the status quo and try to find more sustainable solutions. 

Each of our product pages shows a detailed description of the textiles and trims used to make our garments. We mostly work with textiles made of lyocell TENCEL™, certified organic wool and certified organic cotton.  

In terms of material use, we strive to better ourselves with every collection. It is important for us to only use natural, renewable, recycled, biodegradable and/or low-impact materials. Both the fabrics as well as trims like buttons, threads rubber bands and labels are sourced consciously. 

➞ Learn more about our materials here.
➞ Learn more about our improvement efforts here.


Ethical Suppliers and manufacturers

The artisans and manufacturers we work with are the foundation of our business. We value the close relationship we have with our production teams around Europe and Morocco. We currently have a carefully selected network of manufacturers and suppliers in Germany, Austria, Lithuania, Poland and Slovakia. We disclose our supply chains on our product pages and seek to visit each manufacturer we work with at least once a year. Due to covid, some planned visits were not possible in 2020. 

➞ Learn more about our factories and suppliers here.




We believe sustainability goes hand-in-hand with transparency, which is why we have followed the example set by other innovative brands and introduced more transparency in several aspects of our brand. (which should be the new normal)

Transparent pricing

Consumers should know what they are paying for in order to better understand the value of the products they purchase. We have therefore included a price breakdown on each product page, as well as an educational page explaining the makeup of retail prices in general.

Transparent supply chain

On our product pages, we disclose the makeup of each garment. This includes information on which materials have been used to make both the fabric as well as trims like buttons, threads, rubber bands and labels. We are constantly improving the transparency of our supply chains and are doing our best to disclose as much detail as possible. Exact fiber origins, supply chains for trims and dyeing processes are topics we are actively working on making more transparent.

Sustainability reports and improvements

We added a page to our website that will continuously show areas of improvement as we evolve into a more holistically sustainable brand. We believe in the power of self-reflection and honesty. Therefore, any issues and solutions will be disclosed there.



We encourage you to ask questions, get in touch with us and stay curious!

For more information, please refer to our FAQs. For updates, make sure to follow us on Instagram and subscribe to our newsletter


Wash Less, Wear More

Always keep in mind that it’s best to wash your clothes as little as possible. Washing your clothes too often can have a negative impact on their quality while putting pressure on both the environment and your wallet. Instead of washing your garments after each use, try airing and shaking them out properly, which will most often be enough for your clothes to be good for another wear. Try to also make it a habit to spot clean stains immediately instead of using the washing machine. Read more about how to treat stains in our Stain Removal Guide.

Choose Eco-Friendly Products

To protect both your garments and the environment, opt for eco-friendly laundry products and avoid bleach and softeners. Eco-friendly detergents are just as effective as their conventional counterparts but come with the benefit of being free from harmful chemicals and toxins. Bleach can be damaging to fabrics, while softeners cover your garments in a thin film that can impede positive attributes such as breathability and moisture absorbency.

Use a GUPPYFRIEND wash bag to collect microfibers! Simply put your synthetic garments into the bag, close it up, place it into the washing machine and wash as usual. Read more about it on the GUPPYFRIEND product page.

Wash Mindfully

Always pay attention to the individual care labels inside your garments but aim to wash your clothing at low temperatures (max. 30°C) or cold. Make sure to always fill your washing machine to avoid wasting water and energy but don’t overfill as heavy loads can cause friction and result in poorly washed or worn-out garments. Don’t forget to also sort your clothes according to their care requirements. Separate light from darker colors, while being mindful of different fabrics. To find out how to care for more delicate materials, have a look at our Organic Wool and TENCEL™ Care Guides.

Dry Garments Naturally

One of the most significant choices for both your garments and the environment is to skip the dryer and instead choose to air-dry your garments naturally. Always remove your damp clothes from the washing machine as soon as possible to avoid wrinkles, mold and mildew. Shake them out carefully, gently pull them into shape (especially jersey fabrics) and hang them on a drying rack or on a hanger. Drying knitwear is a little trickier. To find out more, have a look at our Knitwear Care Guide.

How to treat stains

Stain Guide

Always aim to treat stains on clothing pieces immediately; the sooner, the better. Natural materials such as cotton, linen, and wool generally tend to be very absorbent, which means that the longer you wait before treating a stain, the harder it will be to get rid of it.

Unfortunately, there’s no universal treatment for stains, so make sure to always read up on the best way to treat your particular stain and garment. However, there are a few things to keep in mind for both fresh and set stains:

→ Choose the right water temperature. Hot or warm water is not always the best solution, as it can actually set some stains, making them even harder to eliminate. Hot or warm water is recommended for fatty stains only. Stains from coffee, blood, chocolate, ketchup, grass, fruit, berries, and red wine should be rinsed with cold water instead.

→ Use gentle detergents. If water alone does not work, add some eco-friendly laundry detergent, but remember that some garments such as those made from wool and TENCEL™ should not be rubbed or scrubbed, but instead, gently dabbed using a clean cloth.

→ Avoid using harsh stain removers or bleach, as these can damage the fabric surface of your garments. If treating your steps with water and detergent is not enough, try to repeat the process a few times. If a stain is severe or you are afraid of ruining the garment, it’s a good idea to err on the side of caution and take it to a cleaner.

Storing clothes correctly


You might not be aware of it, but your clothes can actually get damaged while you’re not even wearing them. Crowded closets are a common issue, as clothes can easily get tangled, wrinkled, or snagged. Therefore, make sure you don’t overfill your closet and always store your clothes correctly; a few simple rules can make your life easier and your clothes last longer.

→ Hang sturdy fabrics. Use hangers to hang sturdy clothes such as pants and shirts that are not stretchy. Always pay attention to placing your clothes on the hangers the way you would like them to sit on your body, and close any zippers and buttons, as this will help maintain the quality and fit of your clothes.

→ Fold stretchy fabrics. Clothes made from stretchy fabrics can easily lose their shape if they’re placed on hangers. Therefore, they should be folded and stored in the drawers or shelves of your closet. However, avoid stacking too many items on top of each other, as this can cause wrinkles. When hanging T-shirts, always insert and take out the hangers through the bottom and never through the collar to avoid stretching and damage.

→ Protect your clothes from moths. Unfortunately, natural materials such as wool can sometimes attract moths, so it’s important that you always store your clothes in a dry and clean state. Dried cedar or lavender can also help protect your garments from moths. Gently shaking out your clothes from time to time can also keep moths away.

→ Storing seasonal clothes. If you plan to pack some of your clothes away throughout the seasons, also make sure they are completely dry and clean to avoid unwanted mold, mildew, and stains. Place your neatly folded garments in boxes and store them in a cool, dry, and well-ventilated space. Use dried cedar or lavender to protect your clothes from moths.